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Brand anarchy [[electronic resource] ] : managing corporate reputation / / Steve Earl and Stephen Waddington
| Brand anarchy [[electronic resource] ] : managing corporate reputation / / Steve Earl and Stephen Waddington |
| Autore | Earl Steve |
| Pubbl/distr/stampa | London, : Bloomsbury Pub., 2012 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) | WaddingtonStephen |
| Soggetto topico |
Brand name products
Product management Corporate image |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-47938-9
9786613479389 1-4081-5971-6 1-4081-5969-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Dedication; Contents; Introduction; Chapter 1 Corporate reputation; Control in far simpler times; Appliance of science; Seeking more than fragile influence; What is PR these days?; The changing editorial world; In pursuit of the science of reputation; Is a best-guess still best?; Judgement days; Gaining command, not seizing control; Chapter 2 Media: traditional versus digital; The decline of print; Broadcast is booming; Changing media habits; The new media; Journalism versus user-generated content; Maintaining standards; Changing media models; What will readers pay for?
No limits content 'Google charged'; Who are the new newsagents?; The future of media: smaller, leaner and less profitable; Chapter 3 Cutting out the middleman; The wall came down; Does each media type need a different approach?; Finding common ground; Conversation: an art; The daunting scale of conversations; The mighty media mashup; Media everywhere: mobile, static, work and play; Have appetites changed?; They're listening. What now?; A world of influence beyond engagement; Integrated media planning; Chapter 4 The end of spin and the need for authentic communication New organisational influence flows Radical transparency; Brandjacking: do you know who I am?; Authentic communication; Propaganda relations; The corporate obsession with press releases and other wire fodder; PR spam; An Inconvenient PR Truth; Searching for answers; The social media press release; Chapter 5 The audience answers back; Why are we baiting?; 'Oh behave!'; The social media bear pit; When conversation takes flight; You're being watched, everywhere; Conversation is also complex; The chatter that matters; Give a little, take a lot?; Chapter 6 On the inside; So who's in charge now? Getting to grips with changing media Don't underestimate the fascination; Wagging tongues, willing ears; You're a media brand, yes?; Becoming part of the action; And it's happening anyway; Learning by listening; Chapter 7 Monitoring and the management of risk; BP: Brutal Predicament; Making sense of data; Man versus machine; Sentiment analysis and other snake oil; Measure outcomes not outputs; Flawed metrics: reach and readership; Peer metrics; Can crowds really be wise?; Crap detection: verifying Internet sources; Legal process on the Internet; Protecting identity in networks Chapter 8 Measuring reputation Making it count; Data with destiny; Does it really do that?; The search goes on; What is the public relations industry doing?; Death of Advertising Value Equivalent (AVE); The business of influence; If not reputation, what about influence?; Life in the P&L; Once you've measured, what then?; Chapter 9 Participation: the future of organisational communication; Back to the street; Searching for answers; Social relationship management; Social media and communication in a crisis; Brands as media; Bridges don't talk; people do; Participation; Developing communities Developing a social media strategy |
| Record Nr. | UNINA-9910461602203321 |
Earl Steve
|
||
| London, : Bloomsbury Pub., 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand anarchy [[electronic resource] ] : managing corporate reputation / / Steve Earl and Stephen Waddington
| Brand anarchy [[electronic resource] ] : managing corporate reputation / / Steve Earl and Stephen Waddington |
| Autore | Earl Steve |
| Pubbl/distr/stampa | London, : Bloomsbury Pub., 2012 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) | WaddingtonStephen |
| Soggetto topico |
Brand name products
Product management Corporate image |
| ISBN |
1-283-47938-9
9786613479389 1-4081-5971-6 1-4081-5969-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Dedication; Contents; Introduction; Chapter 1 Corporate reputation; Control in far simpler times; Appliance of science; Seeking more than fragile influence; What is PR these days?; The changing editorial world; In pursuit of the science of reputation; Is a best-guess still best?; Judgement days; Gaining command, not seizing control; Chapter 2 Media: traditional versus digital; The decline of print; Broadcast is booming; Changing media habits; The new media; Journalism versus user-generated content; Maintaining standards; Changing media models; What will readers pay for?
No limits content 'Google charged'; Who are the new newsagents?; The future of media: smaller, leaner and less profitable; Chapter 3 Cutting out the middleman; The wall came down; Does each media type need a different approach?; Finding common ground; Conversation: an art; The daunting scale of conversations; The mighty media mashup; Media everywhere: mobile, static, work and play; Have appetites changed?; They're listening. What now?; A world of influence beyond engagement; Integrated media planning; Chapter 4 The end of spin and the need for authentic communication New organisational influence flows Radical transparency; Brandjacking: do you know who I am?; Authentic communication; Propaganda relations; The corporate obsession with press releases and other wire fodder; PR spam; An Inconvenient PR Truth; Searching for answers; The social media press release; Chapter 5 The audience answers back; Why are we baiting?; 'Oh behave!'; The social media bear pit; When conversation takes flight; You're being watched, everywhere; Conversation is also complex; The chatter that matters; Give a little, take a lot?; Chapter 6 On the inside; So who's in charge now? Getting to grips with changing media Don't underestimate the fascination; Wagging tongues, willing ears; You're a media brand, yes?; Becoming part of the action; And it's happening anyway; Learning by listening; Chapter 7 Monitoring and the management of risk; BP: Brutal Predicament; Making sense of data; Man versus machine; Sentiment analysis and other snake oil; Measure outcomes not outputs; Flawed metrics: reach and readership; Peer metrics; Can crowds really be wise?; Crap detection: verifying Internet sources; Legal process on the Internet; Protecting identity in networks Chapter 8 Measuring reputation Making it count; Data with destiny; Does it really do that?; The search goes on; What is the public relations industry doing?; Death of Advertising Value Equivalent (AVE); The business of influence; If not reputation, what about influence?; Life in the P&L; Once you've measured, what then?; Chapter 9 Participation: the future of organisational communication; Back to the street; Searching for answers; Social relationship management; Social media and communication in a crisis; Brands as media; Bridges don't talk; people do; Participation; Developing communities Developing a social media strategy |
| Record Nr. | UNINA-9910790449903321 |
|
Earl Steve
|
||
| London, : Bloomsbury Pub., 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand anarchy [[electronic resource] ] : managing corporate reputation / / Steve Earl and Stephen Waddington
| Brand anarchy [[electronic resource] ] : managing corporate reputation / / Steve Earl and Stephen Waddington |
| Autore | Earl Steve |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London, : Bloomsbury Pub., 2012 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) | WaddingtonStephen |
| Soggetto topico |
Brand name products
Product management Corporate image |
| ISBN |
1-283-47938-9
9786613479389 1-4081-5971-6 1-4081-5969-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Dedication; Contents; Introduction; Chapter 1 Corporate reputation; Control in far simpler times; Appliance of science; Seeking more than fragile influence; What is PR these days?; The changing editorial world; In pursuit of the science of reputation; Is a best-guess still best?; Judgement days; Gaining command, not seizing control; Chapter 2 Media: traditional versus digital; The decline of print; Broadcast is booming; Changing media habits; The new media; Journalism versus user-generated content; Maintaining standards; Changing media models; What will readers pay for?
No limits content 'Google charged'; Who are the new newsagents?; The future of media: smaller, leaner and less profitable; Chapter 3 Cutting out the middleman; The wall came down; Does each media type need a different approach?; Finding common ground; Conversation: an art; The daunting scale of conversations; The mighty media mashup; Media everywhere: mobile, static, work and play; Have appetites changed?; They're listening. What now?; A world of influence beyond engagement; Integrated media planning; Chapter 4 The end of spin and the need for authentic communication New organisational influence flows Radical transparency; Brandjacking: do you know who I am?; Authentic communication; Propaganda relations; The corporate obsession with press releases and other wire fodder; PR spam; An Inconvenient PR Truth; Searching for answers; The social media press release; Chapter 5 The audience answers back; Why are we baiting?; 'Oh behave!'; The social media bear pit; When conversation takes flight; You're being watched, everywhere; Conversation is also complex; The chatter that matters; Give a little, take a lot?; Chapter 6 On the inside; So who's in charge now? Getting to grips with changing media Don't underestimate the fascination; Wagging tongues, willing ears; You're a media brand, yes?; Becoming part of the action; And it's happening anyway; Learning by listening; Chapter 7 Monitoring and the management of risk; BP: Brutal Predicament; Making sense of data; Man versus machine; Sentiment analysis and other snake oil; Measure outcomes not outputs; Flawed metrics: reach and readership; Peer metrics; Can crowds really be wise?; Crap detection: verifying Internet sources; Legal process on the Internet; Protecting identity in networks Chapter 8 Measuring reputation Making it count; Data with destiny; Does it really do that?; The search goes on; What is the public relations industry doing?; Death of Advertising Value Equivalent (AVE); The business of influence; If not reputation, what about influence?; Life in the P&L; Once you've measured, what then?; Chapter 9 Participation: the future of organisational communication; Back to the street; Searching for answers; Social relationship management; Social media and communication in a crisis; Brands as media; Bridges don't talk; people do; Participation; Developing communities Developing a social media strategy |
| Record Nr. | UNINA-9910820056703321 |
|
Earl Steve
|
||
| London, : Bloomsbury Pub., 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Share this [[electronic resource] ] : the social media handbook for PR professionals / / Chartered Institute of Public Relations (CIPR) ; edited by Stephen Waddington
| Share this [[electronic resource] ] : the social media handbook for PR professionals / / Chartered Institute of Public Relations (CIPR) ; edited by Stephen Waddington |
| Pubbl/distr/stampa | Chichester, West Sussex, U.K., : John Wiley & Sons, 2012 |
| Descrizione fisica | 1 online resource (246 pages) |
| Disciplina | 659.20285/4678 |
| Altri autori (Persone) | WaddingtonStephen |
| Soggetto topico |
Public relations
Social media |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-40487-4
1-119-20785-1 1-283-54264-1 9786613855091 1-118-40485-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Changing media, changing PR -- pt. 2. Planning -- pt. 3. Networks -- pt. 4. Online media relations -- pt. 5. Monitoring and measurement -- pt. 6. Skills -- pt. 7. Industry change -- pt. 8. The future. |
| Record Nr. | UNINA-9910138873803321 |
| Chichester, West Sussex, U.K., : John Wiley & Sons, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Share this [[electronic resource] ] : the social media handbook for PR professionals / / Chartered Institute of Public Relations (CIPR) ; edited by Stephen Waddington
| Share this [[electronic resource] ] : the social media handbook for PR professionals / / Chartered Institute of Public Relations (CIPR) ; edited by Stephen Waddington |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chichester, West Sussex, U.K., : John Wiley & Sons, 2012 |
| Descrizione fisica | 1 online resource (246 pages) |
| Disciplina | 659.20285/4678 |
| Altri autori (Persone) | WaddingtonStephen |
| Soggetto topico |
Public relations
Social media |
| ISBN |
1-118-40487-4
1-119-20785-1 1-283-54264-1 9786613855091 1-118-40485-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Changing media, changing PR -- pt. 2. Planning -- pt. 3. Networks -- pt. 4. Online media relations -- pt. 5. Monitoring and measurement -- pt. 6. Skills -- pt. 7. Industry change -- pt. 8. The future. |
| Record Nr. | UNINA-9910814946303321 |
| Chichester, West Sussex, U.K., : John Wiley & Sons, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Share this too [[electronic resource] ] : more social media solutions for PR professionals / / Chartered Institute of Public Relations (CIPR) ; edited by Rob Brown and Stephen Waddington
| Share this too [[electronic resource] ] : more social media solutions for PR professionals / / Chartered Institute of Public Relations (CIPR) ; edited by Rob Brown and Stephen Waddington |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, West Sussex, : John Wiley and Sons, Inc., 2013 |
| Descrizione fisica | 1 online resource (xii, 312 p.) : ill |
| Disciplina | 659.20285/4678 |
| Altri autori (Persone) |
BrownRob <1962 December 17->
WaddingtonStephen |
| Soggetto topico |
Public relations
Social media |
| ISBN |
1-119-20799-1
1-118-67692-0 1-118-67686-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. The future of public relations -- pt. II. Audiences and online habits -- pt. III. Conversations -- pt. IV. New channels, new connections -- pt. V. Professional practice -- pt. VI. Business change and opportunities for the public relations industry -- pt. VII. Future proofing the public relations industry. |
| Record Nr. | UNINA-9910139007003321 |
| Chichester, West Sussex, : John Wiley and Sons, Inc., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Share this too [[electronic resource] ] : more social media solutions for PR professionals / / Chartered Institute of Public Relations (CIPR) ; edited by Rob Brown and Stephen Waddington
| Share this too [[electronic resource] ] : more social media solutions for PR professionals / / Chartered Institute of Public Relations (CIPR) ; edited by Rob Brown and Stephen Waddington |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, West Sussex, : John Wiley and Sons, Inc., 2013 |
| Descrizione fisica | 1 online resource (xii, 312 p.) : ill |
| Disciplina | 659.20285/4678 |
| Altri autori (Persone) |
BrownRob <1962 December 17->
WaddingtonStephen |
| Soggetto topico |
Public relations
Social media |
| ISBN |
1-119-20799-1
1-118-67692-0 1-118-67686-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. The future of public relations -- pt. II. Audiences and online habits -- pt. III. Conversations -- pt. IV. New channels, new connections -- pt. V. Professional practice -- pt. VI. Business change and opportunities for the public relations industry -- pt. VII. Future proofing the public relations industry. |
| Record Nr. | UNINA-9910821706103321 |
| Chichester, West Sussex, : John Wiley and Sons, Inc., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||